+491747278538 proybb@gmail.com

Wella AW18

Nov 2017


Wella launched a monochrome palette for Autumn/Winter Trend Vision 2018  

To comply with my confidentiality agreement I have omitted any confidential information. 


Together with my art director lead, we came up with overall concept in print and moving materials. 

We directed and briefed photographers, set designers and model the 4 day shoot in Alicante, Spain. 


Creative director
Will Matthews

Art Director
Ekaterina Kurochkina, Proy

Select World Hamburg